YouTube Reportedly Offering Creators Millions to Keep Content Exclusive and Off Netflix

Image for article YouTube Reportedly Offering Creators Millions to Keep Content Exclusive and Off Netflix
News Source : Ghacks Technology News

News Summary

  • Reports from Bloomberg and Business Insider say creators would need to agree to an exclusivity period, though the exact length is not known.
  • Those who sign on would receive direct funding for large-scale projects and a share of major brand deals.
  • The move appears to be a response to Netflix targeting YouTube's most popular creators.
  • Sources say YouTube plans to pressure creators to join by penalizing those who refuse.
YouTube is said to be offering some of its top creators millions of dollars to keep their content off Netflix and other streaming platforms.

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