How streaming and social media have helped build the modern F1
News Source : CBC News
News Summary
- Sofia Valente Pierini is part of a new generation of content creators helping to redefine the F1 media ecosystem.
- She's made F1 content under the handle @formulasofia since 2022, much of it capturing the highs and lows of Ferrari fandom.
- The Liberty purchase brought about a sea-change in the sport, according to Laurel Walzak, an associate professor at Toronto Metropolitan University's School of RTA Sports Media.
- "When Liberty took over, there was a natural willingness to embrace the online side of things," she said.
Enzo Ferrari famously said, If you ask any child to draw a car, theyll draw a red one. When she was a child, Sofia Valente Pierini was the prototypical example.
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