News Summary

• Among Gen Z travellers, TikTok is the leading source of travel inspiration, cited by 48%.
• 43% of respondents say they follow travel influencers to decide where to go or what to do.
• 37% of travellers say that, at least occasionally, they prefer visiting Instagram-famous spots over lesser-known places.
• The constant presence of social media can also affect travel companionship.
• For 18 per cent of respondents, an obsession with photos and social media is a red flag when choosing a travel companion.