Lost in location? The essential OOH glossary for marketers on the move

Image for article Lost in location? The essential OOH glossary for marketers on the move
News Source : The Drum

News Summary

  • Out-of-home (OOH) advertising is having a moment.
  • Once the steadfast channel for brand fame and big ideas, it’s now one of the most dynamic, data-driven spaces in media.
  • With new tech comes new terminology – and a growing list of acronyms that can make even seasoned marketers feel like they’ve taken a wrong turn somewhere between CPM and DOOH.
  • We’re here to help you navigate the modern outdoor ecosystem – from the fundamentals of format and measurement to the new frontiers of automation and attribution.
The outofhome world loves an acronym almost as much as it loves a skyline takeover. Whether youre new to the space or just pretending you know what dayparting really means, heres your cheat sheet t [+10117 chars]

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