NBCUniversal Formats Brings On Brand Back To Cannes

Image for article NBCUniversal Formats Brings On Brand Back To Cannes
News Source : Deadline

News Summary

  • NBCUniversal Formats, which is part of the Universal Studios Group, is leading that charge.
  • Internationally, the show will be marketed as On Brand and pitched as a series for buyers’ peak timeslots.
  • “Everybody’s working together.
  • It feels a bit like some of the workplace comedies that you would see on NBC, like The Office and Parks and Recreation, with that kind of warm-hearted tone,” says Hannah Mabruk, SVP, format sales & production.
Jimmy Fallon and Bozoma Saint John were pressing the flesh with advertising folks at Cannes Lions earlier this year to get them behind their realitybusinesscompetition show On Brand with Jimmy Fall [+2253 chars]

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