Lets take this outside 5 OOH questions every marketer needs the answers to
News Source : The Drum
News Summary
- Out-of-home (OOH) is a dynamic, data-fed ecosystem that’s part digital channel, part urban art form.
- To get the most out of their budget, marketers have to get their heads around a wall of questions and challenges that can, well, drive them up the wall.
- Here are the answers to the five questions everyone's asking about OOH right now.
- The goal isn't to prove OOH works.
- It's to prove how well it works, for whom, and where to scale next.
Stepping into the great outdoors of advertising? Heres your straighttalking guide to the what, why, where and wow of OOH.Once upon a billboard, outofhome (OOH) was simple buy big, go bold, be see [+5309 chars]
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