Banijay Cuts Creator Economy Deal, Buying Into NetherlandsBased Label Werktitel

Image for article Banijay Cuts Creator Economy Deal, Buying Into NetherlandsBased Label Werktitel
News Source : Deadline

News Summary

  • Banijay has bought into Netherlands-based creator outfit Werktitel (‘Working Title’ in English) The deal will be announced here in Cannes at MIPCOM and captures the zeitgeist as the market organizers lean heavily into the world of creators.
  • Banijay, traditionally a producer-distributor, has itself been increasingly moving into the live events space.
  • Founded by Bob ten Berge, David Mol and Timo Verbruggen, it works up online IP with creators, brands, and producers.
EXCLUSIVE Banijay has bought into Netherlandsbased creator outfit Werktitel (Working Title in English).The deal will be announced here in Cannes at MIPCOM and captures the zeitgeist as the mark [+1892 chars]

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