SumUp becomes Manchester Uniteds sleeve sponsor in the clubs biggest deal for that space
News Source : The Next Web
News Summary
- SumUp will appear on Manchester United shirt sleeves from Thursday under a multi-year deal.
- The London-based payments company is the club's official sleeve partner.
- The logo goes on the men's, women's and academy shirts across all competitions, with matchday presence at Old Trafford and at the Progress with Unity Stadium.
- SumUp built a business selling payment terminals to small merchants, a straightforwardly business-to-business proposition that does not obviously require a Premier League sleeve.
- But, the card will produce numbers, and the sleeve will produce impressions.
SumUp will appear on Manchester United shirt sleeves from Thursday under a multiyear deal that makes the Londonbased payments company the clubs official sleeve partner, replacing DXC Technology.
Never miss a story from us, subscribe to our newsletter