SumUp becomes Manchester Uniteds sleeve sponsor in the clubs biggest deal for that space

Image for article SumUp becomes Manchester Uniteds sleeve sponsor in the clubs biggest deal for that space
News Source : The Next Web

News Summary

  • SumUp will appear on Manchester United shirt sleeves from Thursday under a multi-year deal.
  • The London-based payments company is the club's official sleeve partner.
  • The logo goes on the men's, women's and academy shirts across all competitions, with matchday presence at Old Trafford and at the Progress with Unity Stadium.
  • SumUp built a business selling payment terminals to small merchants, a straightforwardly business-to-business proposition that does not obviously require a Premier League sleeve.
  • But, the card will produce numbers, and the sleeve will produce impressions.
SumUp will appear on Manchester United shirt sleeves from Thursday under a multiyear deal that makes the Londonbased payments company the clubs official sleeve partner, replacing DXC Technology.

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