Gap taps a new exec to find its next act beyond fashion
News Source : Business Insider
News Summary
- Gap has hired Jamie Drew as its new head of strategic partnerships and growth.
- Drew is tasked with helping push Gap's brands beyond apparel to other consumer touchpoints.
- Reimagining Gap has been a top priority for CEO Richard Dickson since becoming CEO in 2023.
- Gap may be about to face the first test of its ability to extend its brand, having just made a concerted push into accessories.
- The Gap brand had a yearslong revenue slump before Dickson's arrival, which it attributed in part to having too many products and styles.
Jamie Drew, Gap Inc.s new head of strategic partnerships and growth, wants to move Gap beyond apparel.Gap Inc. Gap Inc. just made a big hire to help the company move beyond clothes.
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