News Summary

• Igor Mitin’s PUSHHH concept builds a perfume around the keyboard key, putting a chunky square cap on the bottle that doubles as the plunger.
• Each scent carries a one word name you would actually type, CRUSH, XOXO, COOL, YAY, and OMG, printed straight across the face of the cap.
• The system around the bottle keeps the joke going in the best way.
• I would buy the CRUSH bottle off a shelf the second it existed, and honestly, that is the whole review.