News Summary

• Shift Up chief technology officer DongKi Lee was asked about the fan backlash in a recent interview.
• Lee tried to sound level-headed about the whole thing, both distancing the upcoming game from the AI video.
• But even the CTO’s more nuanced position on the topic doesn’t seem to have smoothed things over much.
• The way things are currently going, however, Shift Up shows no signs of hopping off the AI train.
• The reason we revealed that music video was to show more of the beauty of Stellar Blade Blood Rain.
• We just wanted to show a little more of each, and we did that as part of the content.
• But then, we do take seriously and importantly what the fans have been saying, and the concerns they have been expressing about the music video.