News Summary

• International Magic have collaborated with fashion designer Martine Rose for six years.
• The team have created large-scale virtual environments, 3D scanned animations, CCTV-inspired physical shows, campaign graphics, experimental video, web apps and more.
• From virtual fashion shows to live web platforms, the studio consistently resists conventions to disrupt digital spaces.
• “Our collaborations usually start with a feeling that Martine wants to capture and convey, and every creative decision is in service of building that feeling for the audience,” says Ben McKinnon, creative producer at International Magic.