News Summary

• Monaco-based 209 Mare, founded by brothers Federico and Gabriel Uribe in 2016, revolutionized luxury resort wear by creating the "terry beach blazer" This unique garment addresses the niche need for stylish attire between leaving a yacht or pool and fully dressing.
• Despite no formal training and a lean team, the Uribes spent 40,000 km sourcing European manufacturers to perfect their high-end product, priced from €600.
• The company thrives by defining its own "Rivierawear" category, targeting a specific affluent clientele through lifestyle-driven marketing.