Ad Tech Briefing Google is morphing from media to tech, adland braces for impact
News Source : Digiday
News Summary
- Google's $120 billion in Q2 revenues accounted for a 24% annual increase, putting the much spoken-of $1 billion, or €890 million, fine for breaching the EU’s Digital Markets Act into perspective.
- Google has never defined itself as an advertising or media company, but to adapt a phrase popularly attributed to adland doyen Martin Sorrell: if the majority of your revenues come from media, then you’re a media company.
- The growth of Google Cloud (82%) dwarfs that of all other divisions (see chart below)
This Ad Tech Briefing covers the latest in ad tech and platforms for Digiday+ members and is distributed over email every Tuesday at 10 a.m. ET.
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