Ad Tech Briefing Google is morphing from media to tech, adland braces for impact

Image for article Ad Tech Briefing Google is morphing from media to tech, adland braces for impact
News Source : Digiday

News Summary

  • Google's $120 billion in Q2 revenues accounted for a 24% annual increase, putting the much spoken-of $1 billion, or €890 million, fine for breaching the EU’s Digital Markets Act into perspective.
  • Google has never defined itself as an advertising or media company, but to adapt a phrase popularly attributed to adland doyen Martin Sorrell: if the majority of your revenues come from media, then you’re a media company.
  • The growth of Google Cloud (82%) dwarfs that of all other divisions (see chart below)
This Ad Tech Briefing covers the latest in ad tech and platforms for Digiday+ members and is distributed over email every Tuesday at 10 a.m. ET.

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