News Summary

• Over the past year, practically every TV and digital advertising platform has announced some version of “agentic AI.
• The agentic AI hype is real, but the intelligence behind it, less so.
• Traditional AI is built on proprietary training data.
• That’s a data set no platform can wrap an agent around and replicate.
• The industry is making a category error that will cost advertisers real money..
• To close the gap between digital audio ad spend and audience engagement, audio platforms want to get more deeply embedded in campaign planning.