News Summary

• Fox stands to shore up two of its biggest weaknesses in today’s TV – and increasingly streaming – ad market.
• In acquiring Roku, Fox becomes the rare company in its traditional competitor set to own ACR data.
• “Fox One only has 4% of u.s. online adults that are using it at least monthly, so it is literally one of the lowest streaming platforms that are out there,” said Mike Proulx, vp and research director at Forrester.