News Summary

• Rainbow sent models a warning last June that AI was ramping up, and the number of workers needed would be ramping down.
• In March of this year, models began noticing Rainbow marketing images that looked like them, but posed in positions or locations that differed from the photo shoots they had participated in.
• The lookalike models cropped up across Rainbow's site, social media, and newsletters.
• A flurry of emails to Rainbow followed, along with a lawsuit by one model.
• "Rainbow is responsibly evaluating emerging AI technologies in the marketplace, and has and is committed to doing so in a proper manner," David Cost, Rainbow's chief digital officer, wrote in a statement to Business Insider.