News Summary

• The audio-equipment maker has created Bose Studios, an in-house content studio.
• One key differentiator is the launch of a new record label, Bose Records.
• The plan isn't to go toe-to-toe with the "Big Three" label conglomerates, but rather to help break underappreciated or new artists and — crucially — not have to pay for music rights when they feature in Bose commercials.
• "Our category, music, has a bunch of rituals baked into it," Bose CMO Jim Mollica said.