News Summary

• Asia Pacific’s screen economy will grow from $179BN this year to $200BN by 2031.
• Future gains in monetization may come from retail media and commerce, said Media Partners Asia CEO Vivek Couto in his opening address at APOS.
• Couto outlined what he described as four forces reshaping the industry.
• The fastest growing revenue line is not digital advertising or subscriptions, but retail media or advertising attached directly to a purchase, he said.
• The industry has had just two revenue streams – ads and subs – but advertising is under pressure.