News Summary

• Google’s AI Overviews are more likely to appear for queries with informational intent because they are most helpful for educating users.
• Transactional queries have much lower AI Overview rates to avoid disrupting the purchase funnel on Google.
• One-word health terms like “eczema” can hit an AI Overview rate of 50%.
• 1-2-word keywords are much more competitive, making them a good option if your website's domain rating is high.
• As a digital marketer, you can aim to get featured in AIOs to strengthen your brand position in your niche.