News Summary

• Sport marketing is going through yet another evolution - but what are the opportunities?
• We asked top marketers where the smart money’s flowing.
• One of the biggest untapped opportunities is backing new talent in sports that sit just outside the mainstream.Streaming platforms are quickly becoming the center of gravity in sports marketing.
• Instead of bolting on a logo or buying pre-roll, marketers can co-create owned series, share editorial influence and even prototype new commerce formats directly with the athlete.
• This 100% buy-in approach turns athletes into authentic distribution partners.