News Summary

• OpenAI's first global brand campaign features emotional ads shot on film and broadcast on TV.
• The spots show mundane moments of quiet triumph, superimposing the prompt that led to this outcome.
• 48% of US adults say they don’t understand what AI tools actually do.
• Nearly half of current users do not distinguish between different brands or types of AI.
• The entire global consumer AI market was worth $12bn last year.
• Only 3% of ChatGPT users pay for subscriptions.
• OpenAI admits just 5% of weekly active users fork over any cash whatsoever.