News Summary

• Walmart has agreed to acquire Vibe.co, an outfit specializing in bringing SME’s media to CTV.
• Financial terms of the deal were not publicly disclosed, although separate sources approached by Digiday hinted it was in the range of $1 billion.
• Both parties said the transaction is expected to close by the end of fiscal year 2027.
• Vibe has positioned itself as one of the most high-profile CTV advertising outfits since its $22.5 million Series A funding round.