News Summary

• India’s Eros Innovation is launching a music label powered by an AI Large Cultural Model (LCM), Eros Music Worlds.
• The platform has also signed a strategic partnership with the family of the iconic late playback singer Mohammed Rafi to collaborate on new music recordings.
• The label will also offer devotional, spiritual wellness, sufi and Indian folk catalogues.
• Debuting today across all Eros channels are the first two artists – alternative rock singer Jordan and Bollywood pop artist Tanu.
• The remaining five will include Munna, delivering rap and Hindi-English hybrid music; Langda Tyagi with dark folk and rustic hip-hop; and Mudit covering indie pop and urban soul.