News Summary

• Omnicom Media and Paramount partnered on making sponsor units in the media company’s streaming premieres dynamically adapted to let advertisers tell a sequential story.
• The two plan to announce the development at Cannes Lions today, and will go live in third quarter in the u.s. and internationally next year.
• “Sequential storytelling is a playground, because now, we can take it in many different ways,” said Alissa Hansen, CEO of Omnicom Production North America.