News Summary

• Digital twins are helping brands scale content and talent deals.
• Marketers are still navigating the tradeoffs.
• As programmatic automation and AI agents reshape the traditional upfront marketplace, media buyers are navigating a new balance.
• OpenAI’s ChatGPT ad pilot faces under-delivery and other reporting issues, ultimately testing marketers’ patience.
• “We’re seeing a lot of the growth happen within all of our visual, within our high-impact sponsorships,” Berner said.