The next frontier for commerce media turning the journey into a marketplace
News Source : The Drum
News Summary
- Khatidja Ajania is global director of strategic partnerships at United Airlines.
- United is connecting brands to travelers in ways that “it doesn't feel so heavy in the advertising space, but more part of their journey,” says Ajania.
- With 174 million passengers and 63 million addressable MileagePlus members, it’s an audience built for both scale and relevance.
- The idea is to tap into meaningful moments across every touchpoint - from pre-departure planning to in-flight streaming to wherever they go.
Picture this you land from a long flight, your favorite playlist picks up where it left off, and your groceries are already on the way to your door. This is what happens when travel, commerce and co [+2099 chars]
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