Moneylosing companies with colorful histories have pivoted to crypto

Image for article Moneylosing companies with colorful histories have pivoted to crypto
News Source : Yahoo Entertainment

News Summary

  • So far this year, billions of dollars have flowed into companies that have reinvented themselves by making the buying and holding of cryptocurrency their main focus.
  • More than 200 public companies have announced plans to hold crypto on their balance sheets as so-called digital asset treasury companies, or DATs.
  • The trend has attracted a wide range of people, from obscure to more well-known investors.
  • But just how transformative the DAT craze will be remains to be seen, as questions mount about the sustainability of this trend.
A marketer of sharkrepellant sunscreen. A maker of chocolateflavored whiskey. A seller of a drink that promises to quickly lower bloodalcohol levels.Until recently, these businesses had signific [+8409 chars]

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