News Summary

• Pure Sunfarms brand becomes the first licensed producer in Canada to let consumers see and smell flower before purchase.
• The one-way aroma valve is pressure-activated and designed to release the flower’s scent only when gently squeezed, while preventing air, moisture, and contaminants from entering the bag.
• Adapted from proven technology long used in premium coffee packaging, it represents the next evolution in cannabis packaging.
• The aroma valve continues the Village Farms Canadian Cannabis mission to make cannabis shopping more accessible, informative, and barrier-free for everyone.