Personalization in AI prospecting What actually works
News Source : Hubspot.com
News Summary
- Real personalization in AI prospecting means using relevant, real-time data to craft outreach that speaks to each buyer's business priorities.
- Sales reps need to understand their customers and decide the strategy behind every message, then share those guidelines with the AI tools they use.
- HubSpot’s AI Prospecting Agent, for example, generates personalized sales emails based on rich CRM data, so teams can craft the right messages.
- New data and insights from 600+ sales pros across B2B and B2C teams on how they’re using AI.
The market is flooded with tools that promise personalization at scale. But in reality, most solutions just slap tokens into templates and call it personalization. No wonder prospect email reply rat [+24585 chars]
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