Adtechs New Years Resolutions Finally Quit the Cookie, Measure CTV, and Bring Some Positivity

Image for article Adtechs New Years Resolutions Finally Quit the Cookie, Measure CTV, and Bring Some Positivity
News Source : Adweek

News Summary

  • The adtech industry made strides in 2024
  • Companies beyond the sell-side, like Coca-Cola, got excited about curation
  • Google shared a tad more about its post-cookie plans
  • But it’s not all upside
  • This year also brought a glut of inventory quality problems, including murky programmatic auctions within CTV
The adtech industry made strides in 2024. Companies beyond the sellside, like CocaCola, got excited about curation. M&A started to get a bit more strategic. Google shared a tad more about its [+11878 chars]

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