How the TV Ad Market Changed in 2024, According to 13 Top Execs

Image for article How the TV Ad Market Changed in 2024, According to 13 Top Execs
News Source : Adweek

News Summary

  • The TV ad market space is continuing to change at a rapid pace
  • Free ad-supported tiers continued to grow, while live sports programming soared
  • TV buyers and planners are making decisions off of multiple ‘sources of truth for the first time
  • We are experiencing a changing of the guard when it comes to TV leadership
The TV ad market space is continuing to change at a rapid pace.From lower costs driven by shifting supply and demand dynamics, a multicurrency marketplace, and crossplatform viewing, there were a [+7275 chars]

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