ESPN Debuts New Animated Characters to Promote Its Platforms

Image for article ESPN Debuts New Animated Characters to Promote Its Platforms
News Source : Adweek

News Summary

  • ESPN announced the debut of the ESPN Squad, four animated characters that viewers see when watching ESPN’s content
  • Viewers will see the characters during breaks for commercials and other promotions when streaming ESPN, ESPN+, and Disney+ on the ESPN tab
  • The main objective is to forge deeper connections with its audience, per ESPN
ESPN is assembling a new team.Today, the sports network announced the debut of the ESPN Squad, four animated characters that viewers see when watching ESPNs content.ESPN Squad was developed by ES [+3967 chars]

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