News Summary

• This was the year that Gen-Z’s impact came into greater focus, with that generation’s individualistic attitudes and signature bright yellow colour infiltrating beauty brands’ products, social media campaigns and experiential activations..
• (Shutterstock)The Battle for India’s $16 Billion Beauty Market Intensifies: Digital-native brands with a razor-sharp focus on the latest trends jostle for position in a market set for rapid growth as big beauty conglomerates try to tighten their grip on power..
• (Courtesy)How Beauty Brands Are Preparing for 2023: As companies plan for another turbulent year, they are emphasising value, taking bigger retail bets and remaining optimistic..
• But other once-hot sectors, like clean beauty, struggled to find its footing as shoppers became increasingly sceptical about such claims.We covered all of these changes and much more this year..
• 2023 marked a year of change for the beauty industry – and for The Business of Beauty.Our goal was to bring the same rigour and analysis that The Business of Fashion is known for to the global beauty and wellness industries..
• And coming up behind them is Generation Alpha, increasingly important customers for brands like Drunk Elephant and Sol de Janeiro.Brands raced to reach customers with personalised products and messaging..