News Summary

• Jack Liechtung is the founder of athlete management and brand partnerships agency Canopy Talent.
• Chris Gay is president of top modeling firm The Society Management, which represents Kendall Jenner and Adriana Lima.
• The two companies have established a first-of-its-kind partnership that gives the world’s leading fashion, beauty, and luxury brands access to the next generation of collegiate athletes.
• The partnership is a natural evolution of whatLiechtung always envisioned for Canopy, which was initially conceived in collaboration with another modeling agency.