Inside Dentsus plan to make entertainment a part of every brands budget
News Source : Digiday
News Summary
- Dentsu is a producer and financier on the upcoming Angry Birds Three film as well as its lead marketer.
- It has found room in the film for two clients (she declined to name them) Most of its entertainment deals run smaller, albeit on the same idea of tucking the ad inside something people want to watch, be it a film, a microdrama or something else entirely.
- Dentsu sees plenty of money in this for an ad holding company and Rival agencies are chasing the same brand budgets with creator shops.
Somewhere down the line, a brand will probably hire Dentsu as its global entertainment agency, with a brief that has nothing to do with the creative or media accounts.
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