Vurt wants you to look at vertical videos as a genre of their own

Image for article Vurt wants you to look at vertical videos as a genre of their own
News Source : The Verge

News Summary

  • Vurt recently launched dedicated apps for Apple TV and Android TV that give users access to 3,500 episodes across more than 100 different shows.
  • Since launching in March, Vurt’s userbase has grown from 10,000 to 675,000 users.
  • Vurt primarily features the kind of soapy, melodramatic microdramas that have made rival services like DramaBox and ReelShort popular.
  • The company is staying focused on vertical content, but is currently developing new kinds of programming like original series and livestreamed sporting events.
Vurt is betting that the next big thing in vertical entertainment is living on widescreen TVs.

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