Travel AIs ProveIt Phase, Visibility, and the Booking Gap

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News Source : Skift

News Summary

  • Skift's Data + AI Summit in Europe this week just showed that AI may be changing travel distribution and internal operations, but booking volume is another story.
  • Europe's independent hotels face a new AI visibility problem: travelers are using AI to plan but few are booking through it.
  • The EU AI Act is giving European companies another reason to formalize how AI tools are reviewed and deployed internally.
  • Roughly three-quarters of European hotels are independentl BILLED ANNUALLY.

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