Travel AIs ProveIt Phase, Visibility, and the Booking Gap
News Source : Skift
News Summary
- Skift's Data + AI Summit in Europe this week just showed that AI may be changing travel distribution and internal operations, but booking volume is another story.
- Europe's independent hotels face a new AI visibility problem: travelers are using AI to plan but few are booking through it.
- The EU AI Act is giving European companies another reason to formalize how AI tools are reviewed and deployed internally.
- Roughly three-quarters of European hotels are independentl BILLED ANNUALLY.
Never miss a story from us, subscribe to our newsletter