News Summary

• Vizio is adding major names to its roster of content as it aims to boost opportunities for advertisers.
• Walmart and Vizio leaders discussed their content investments during a breakfast event during Advertising Week New York.
• WatchFree+ is Vizio’s ad-supported, free streaming service of live and on-demand content that is available on Vizio TVs and mobile devices.
• The service is now available at 500 stores and will expand nationwide.
• The delivery platform partners with Affinity Solutions on measurement capabilities.