News Summary

• Jay Perez grew up in Dyckman, the famed Upper Manhattan neighborhood.
• Known these days mostly by his online moniker, JBadvss, Perez recalls his neighborhood corner as the epicenter for his early interactions with fashion.
• The new-age style purveyor leaned on figures like his older brothers and community OGs to shape his early understanding of what “getting fly” really meant.
• Perez carries the mantle of forebears like UGG, subverting expectations in his own way.