News Summary

• An AI assistant can now find a business that fits a customer's needs and book the job without the customer ever visiting that business's homepage.
• In that case, the website's main job is to give AI systems accurate information they can act on, and attracting visitors becomes secondary.
• “AI is actually not making websites irrelevant; it’s just changing its job.
• Rankings and clicks no longer show the full picture.
• The work now includes making sure an AI system understands a business well enough to describe it accurately and help a customer book or buy.