News Summary

• Walmart is taking its ad business to the TV screen.
• On Tuesday, Walmart exclusively told CMO Insider that advertisers can now use its shopper targeting and measurement data on linear TV.
• The move positions Walmart more favorably in its pursuit of the big brand budgets traditionally spent on TV.
• It's also the latest sign of retail media giants further expanding into new media beyond their own stores, sites, and apps.
• The retail media space is growing rapidly, with spending set to top $203 billion this year.