The Humble PB&J Sandwich Is Sparking a Food Fight Among Snack Giants and Startups
News Source : Entrepreneur
News Summary
- Frozen dinner sales are flat this year, but handheld frozen sammies are the one bright spot, growing to $4.6 billion.
- Leading the charge is the humble PB&J, thanks to Smucker’s Uncrustables.
- Even Kraft Heinz added PB&Js to its Lunchables lineup, proving that a classic never really leaves the lunchbox.
- The startups are getting scrappy too.
- Jams, founded in 2025, skips seed oils and dyes and teamed up with NFL Players Inc.
- to help pick its flavors.
An unlikely hero has emerged in the grocery store, and its not even a hero sandwich. Frozen dinner sales are flat this year, but handheld frozen sammies are the one bright spot, growing to $4.
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