News Summary

• On Monday, Variety reported that RoseBerry Media is recutting episodes of the Australian soap opera Neighbours “into microdramas” These clips will be available on Epis, a short-form vertical video streaming platform.
• It’s unclear whether Variety ’s phrasing is reflective of the industry”s definition of microdrama changing, or if studios are just trying to use buzzwords to drum up hype.
• Microdrama originated in China, where they first began gaining traction around 2018 on platforms like Douyin and Kuaishou (both TikTok analogs)