News Summary

• Pentagram partner Marina Willer created the new identity for the 2026 BFI London Film Festival.
• In an age of streaming domination and hyper-digitisation, how do you pay homage to the slow craft of cinema?
• The answer was simple: make the methods of filmmaking and film-screening central to the campaign.
• Rather than the LFF letters that feature in the key art of the campaign being made digitally, they’re crafted with projections of coloured light.
• Using cut-outs of the letters, the coloured light was projected onto a black background (a nod to the cinema screen) and then filmed and photographed to create the sense of movement.