News Summary

• Inaugural IAB Creatorfronts focused on how to build the tracks for the $44 billion creator train.
• CFOs want concrete answers on how results are measured, who owns what and what actually counts as a view before signing away millions to an Instagram celeb.
• The event underlined that the creator space is at a crossroads: it needs better infrastructure and clearer expectations and measurement if it’s going to keep growing safely and at scale.
• The IAB is using the Trusted Creator Brand Deal Initiative to map where deals are breaking down across the supply chain.