News Summary

• The dynamic paywall’s machine-learning system takes a number of outputs and estimates how much ad revenue Reuters could make from that user.
• Since making the change in May, bot traffic to Reuters’ site has declined, though Andraos did not say by how much.
• Reuters decided to choose one flat, global price for the paywall: $4 a month.
• To promote transparent pricing, it doesn’t offer introductory offers or promotional prices.
• The subscription is available in 80 countries.