News Summary

• Florida welcomed an estimated 34.01 million visitors from April through June.
• That's down 0.7% from the second quarter of 2025.
• An estimated 73.5 million people visited during the first half of 2026, down 1.4%.
• A sharper drop in Canadian travel comes as tourism officials and state economists watch economic pressures and changing travel patterns.
• Despite two consecutive quarters of declines, Florida tourism remains above pre-pandemic levelsOverall.
• The state welcomed a record 143.3 million visitors in 2025.