News Summary

• B2C bot clicks have increased from 2% in 2023 to 16% this year.
• Google’s Gmail, which was once considered a haven from bot clicks, has seen a substantial spike in bot contamination.
• Microsoft Outlook/Hotmail is the most bot-contaminated of the major mailbox providers, according to the report.
• The rise of the ‘verified click’ might force publishers to change course and move toward the “verified click.’“We probably first noticed an influx of clicks and abnormally high click-through rates probably about 18 months ago or so,” said Tyler Denk, co-founder and CEO of newsletter platform Beehiiv.