TUMI Takes Its Next Step Beyond Travel As The $19 Billion Luggage Market Evolves

News Source : Forbes

News Summary

Facing a competitive $19 billion global luggage market where suitcases are infrequent purchases, TUMI is strategically evolving its brand.
The new Fall 2026 Adatto collection spearheads a design-led expansion into women's everyday accessories.
This strategic pivot positions the brand for significant growth by addressing customer needs for functional, stylish bags for all the moments "in between" major journeys.
A Voyageur Celina Backpack sits at around $495, the brand’s McLaren luggage collection can reach $2,695+.
Luxury buyers are looking much harder at what sits behind the price tag.

TUMI is pushing beyond the departure lounge, with a more fashionled approach to everyday bags and accessories designed to compete for a greater share of the premium consumers wardrobe.

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